Inches are the thousands of little things we do or believe that continually give us an extra inch over the competition. Inches Matter! They keep us moving forward, moving the dial ahead. They help us improve, innovate, and win. They’re a big part of what sets this company—or any company or individual—apart from the crowd. Act on inches! inches matter If you do a single thing better than your rivals, they can catch up by simply imitating that single thing. But if you do thousands of little things better—if you gain extra inches—it is impossible for the competition to copy them all. That’s where you find success.